UPPING THEIR GAME - Even when you're at the top of your game there's room for improvement. For over 25 years Canadians have trusted their lawns to the biggest name in lawn fertilizer, CIL Golfgreen. Shelf impact was improved by allowing the brand to dominate. Face panel communications were consolidated, simplified and organized. The imagery was focused on the brand's promise of a beautiful rich golf green lawn. The new design was adapted to FALL and GOLD formulas.