GENUINE IRISH TURF
NAME + BRANDMARK FABRICATION
FABRICATING AUTHENTICITY - The challenge was to create a culturally driven brandmark while not alienating those of Irish descent. The package had to be simple in execution and inexpensive to reproduce.
FABRICATING AUTHENTICITY - The challenge was to create a culturally driven brandmark while not alienating those of Irish descent. The package had to be simple in execution and inexpensive to reproduce.