NAME + BRANDMARK FABRICATION
A NEW BRAND IN FRESH - The challenge was to create instant credibility and trust by communicating its attributes of clean, free and safe. We began by creating the highly symbolic name Liberterre, from the root words FREEDOM+EARTH. The imagery is deliberately simple, suggestive of blue sky, green grass and fluffy white clouds. The wordmark is a joyful, carefree custom script that says... "this is worry free".