THE TRAVELLING BUTCHER
TELLING A BRAND STORY - The Travelling Butcher offers time-starved urbanites premium, semi-boneless "flattened" chickens in a variety of authentic recipe marinades from around the world. Our challenge was to create a brand that projects authority and authenticity in the meat category. While the butcher is in every photo, we keep the consumers' focus on the exotic locations where the recipes originate. Kind of like old-school selfies!